Birds Eye - Green Cuisine X Team GB

I worked on one of three films at Picnic Studio to promote Birds Eye Green Cuisine's official partnership with Team GB. We brought the brand's 'Powered by Plants' proposition to life with a Manga-inspired creative platform, in a nod to the Toyko location of the 2020 Olympic Games. Using a bold art directional style, the campaign showcases Team GB athletes propelled from a plant-powered world into their kitchens, where they cook and enjoy Green Cuisine meals. The activity went live across TV, OOH and social.

Client
Birds Eye

Agency
ELVIS

Studio
Picnic Studio

Credits
Director: Liam OConner
Producer: Mina Song
2D Animation: Thanh Tran | Eric Diaz
3D | Composite: Chris Sayer

Additional Info
Watch the making of here.