Chris Sayer
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Levi's Shrink to Fit

Levi's Shrink to Fit

Inspired by early Levis advertising, the 'Shrink to Fit' films started life as a series of illustrations created Deanna Halsall for its 2013 look book to help people 'Get the right fit'. Levis Vintage Clothing reproduces the fits, fabrics and details of bygone eras, faithfully capturing the spirit & heritage of American work wear. It was important to bring as much of these ideas into each film both visually and sonically.

Client
Levi's Vintage Clothing

Credits
Art Direction: Levis XX
Direction & Animation: Chris Sayer
Illustration: Deanna Halsall
Music & Sound: Simon Keep