Tiger - Everyday Magic
I helped Saffron create a Brand film for Tiger's new look. 'Everyday Magic' is a shorthand for everything that Tiger aspires to bring to their customers, a reflection of how they can make the functional, emotional — and the everyday, magical. The creative tension between the humble Everyday and the more fantastic Magic invites customers to go in and discover what's in store for them.
Creative Direction: Nima Falatoori
Animation: Chris Sayer
Art Direction: Chris Sayer / Nick Sims
Sound Design: Chris Sayer