Tiger - Everyday Magic

I helped Saffron create a Brand film for Tiger's new look. 'Everyday Magic' is a shorthand for everything that Tiger aspires to bring to their customers, a reflection of how they can make the functional, emotional — and the everyday, magical. The creative tension between the humble Everyday and the more fantastic Magic invites customers to go in and discover what's in store for them.

Client
Tiger Copenhagen

Studio
Saffron

Credits
Creative Direction: Nima Falatoori
Animation: Chris Sayer
Art Direction: Chris Sayer / Nick Sims
Sound Design: Chris Sayer